Product managers often place the cart before the horse. We love to think about the product, the features, how “cool” the UI is, and how we can make the product better.
Steve Ballmer was once quoted saying, “The lifeblood of our business is that R&D spend. There’s nothing that flows through a pipe or down a wire or anything else. We have to continuously create new innovation that lets people do something they didn’t think they could do the day before.”