There is no denying that Apple equals innovation. For better or worse regarding product management, Apple is hugely successful in tapping into existing markets, creating new ones and introducing products we didn’t even know we wanted, let alone needed. Try and tell me you don’t know someone with an Apple product.

Much of product management centers around talking to your customers and asking about their problems to hopefully provide solutions. All of these tasks are extremely valid and important, but have you ever stopped and took the time to listen internally and spend time with other departments, including sales?