Build, Buy or Partner: Choosing the right innovation strategy

Posted by on Mar 30, 2016 in Blogs and News, Build Buy or Partner | 0 comments

Product managers always feel the pressure to grow their business through innovation. When they can successfully create competitive differentiation, fill a gap in product technology or offer a more complete solution, they can drive business growth and gain market share.
Buy, Build or Partner

While innovation is key to business growth, so is time-to-market. That’s why smart product managers consider all their options for their innovation strategy. Should they develop the solution in-house? Buy it? or would it be best to partner with another company?

Choosing the right strategy is difficult. Making the decision to build, buy or partner will test every strand of your company’s fabric. Each avenue has ample benefits and risks, so the decision must take into account all aspects of your company and its strengths and weaknesses.

The decision requires a thorough understanding of your market, your competition, your current customers and, most importantly, those who have not chosen to be your customer.

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Market segmentation:
5 signs you’re doing it right

Posted by on Mar 16, 2016 in Blogs and News, Market segmentation | 0 comments

Many of us in the field of technology product management are so familiar with market segmentation principles that we take them for granted. In fact, I would bet that many of you respond to the topic with a big yawn. So, you might be surprised to learn that we have found that too many product managers don’t go far enough with segmentation to get the results they need to grow their business. Market segmentation: 5 signs you are doing it right

We’ve all seen the analyst reports that estimate that a particular market size is huge and growing. Typically, these markets are defined in lofty and large terms that are perfectly fine for journalists and bloggers to quote in their posts, but inadequate for those of us responsible for making decisions about product features, pricing and go-to-market strategy.

You won’t be alone if you have relied on an analyst’s market definition to frame your target market segment. Frankly, thorough and thoughtful market segmentation requires effort and time. It isn’t a trivial exercise. Even if you believe that your segmentation is as complete as it can be, read on to learn how we suggest you test it just to be certain.

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