Interlocking_Gears-Hands

How many times have you heard the word “interlock” in a software company? The concept is simple, but few know what it is and even fewer know how to launch products interlocked across the entire company. Yet, it is probably one of the most important processes you can master, especially for early stage companies.

The concept of interlock is simple: you launch your product or service only after your entire company—from campaign to cash and everything in between, including go-to-market, sell, deliver, implement, support and manage revenue—is ready, and interlocked, in support of the business objectives.