There is no denying that Apple equals innovation. For better or worse regarding product management, Apple is hugely successful in tapping into existing markets, creating new ones and introducing products we didn’t even know we wanted, let alone needed. Try and tell me you don’t know someone with an Apple product.
Much of product management centers around talking to your customers and asking about their problems to hopefully provide solutions. All of these tasks are extremely valid and important, but have you ever stopped and took the time to listen internally and spend time with other departments, including sales?
I’m often asked about Buy, Build or Partner (BBP), and specifically, how to best fit it into the ever-growing list of product management duties. I call it a necessary evil, as almost each and every single product manager has to contend with it for better or worse.
“Roadmap” is the most overused word in product management because everyone asks for one. Every stakeholder wants a roadmap because it addresses different needs for different people. Executives want to know the strategy, sales want to know the timeline, and what no one seems to realize is that a roadmap doesn’t solve a problem or deliver a requirement.
As product managers, we interface with a handful or even hundreds of programs, apps and tools to manage our work every day, so we’d like to recommend our Top 5 tools every product manager should have in their arsenal. I’m hopeful this topic will generate interest and discussion and turn into an ongoing series of posts and friendly debates.