The Business Value of Product Management — An Object Lesson

Posted by on May 28, 2015 in Blogs and News, PMP | 0 comments

tower-falling

This post was originally published on On Product Management.

As much as we may focus on the role of Product Managers in building great products, it’s equally important to focus on the role Product Management plays with other groups in the company and top-line revenue overall. This was underscored recently when a friend told me about something that happened earlier this year at her company.

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Product Management – You’re Doing It Wrong

Posted by on Mar 11, 2015 in Blogs and News, PMP | 0 comments

Italy Cruise Aground

This post was originally published on On Product Management.

Would anyone hire a sales rep, have him spend his time updating the website and then wonder why the sales aren’t coming in? Or how about hiring a accountant, asking her to project manage the development team, then question why the books aren’t up to date? Or how about having some of the software developers spend time crafting marketing emails and then ask why code is delivered late?

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Your Customers are not Lab Rats

Posted by on Jan 29, 2015 in Blogs and News, PMP | 0 comments

Your Customers are not Lab Rats

This post was originally published on On Product Management.

Everywhere you turn these days, someone is talking about running experiments and tests to understand your customers or target market.

They say things like:

  • use experiments to validate your ideas
  • A/B test responses to interface designs
  • build minimal solutions that can be built and released quickly to get ongoing feedback.
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