This post was originally on Product Talk.

“It sounds like you need to define what success looks like.”

This was such a simple statement. And yet, it had a profound impact on me.

This post was originally published on Product Talk.

It’s easy to spend the majority of your time talking about features. You track features in your backlog. You schedule features on your roadmap. Your customers request features. Your sales team complaints about missing features. Almost everyone thinks of products as features. But if you want to build better products, you need to stop thinking about products as a collection of features.