Market segmentation:
5 signs you’re doing it right

Posted by on Mar 16, 2016 in Blogs and News, Market segmentation |

Many of us in the field of technology product management are so familiar with market segmentation principles that we take them for granted. In fact, I would bet that many of you respond to the topic with a big yawn. So, you might be surprised to learn that we have found that too many product managers don’t go far enough with segmentation to get the results they need to grow their business. Market segmentation: 5 signs you are doing it right

We’ve all seen the analyst reports that estimate that a particular market size is huge and growing. Typically, these markets are defined in lofty and large terms that are perfectly fine for journalists and bloggers to quote in their posts, but inadequate for those of us responsible for making decisions about product features, pricing and go-to-market strategy.

You won’t be alone if you have relied on an analyst’s market definition to frame your target market segment. Frankly, thorough and thoughtful market segmentation requires effort and time. It isn’t a trivial exercise. Even if you believe that your segmentation is as complete as it can be, read on to learn how we suggest you test it just to be certain.

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Don’t Fall in Love

Posted by on Sep 17, 2015 in Blogs and News, PMP |

“One’s first love is always perfect until one meets one’s second love.” Elizabeth Aston

I was honored to participate in a podcast hosted by my friend Michael Hopkin. Michael has a blog site dedicated to Product Management ( and also runs a podcast called The Product Management Pulse.
Don't fall in love

It was great fun and Michael is a great host. Mostly it got me to think, talk and reminisce about my first love—Product Management.

Over the 30 minutes or so I was able to cover several of my favorite Product Management topics but in replaying it I realized I never got around to one of my most stringent rules for being a good Product Manager (although God knows I tried, I even attempted to talk through the break).

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The Business Value of Product Management — An Object Lesson

Posted by on May 28, 2015 in Blogs and News, PMP |


This post was originally published on On Product Management.

As much as we may focus on the role of Product Managers in building great products, it’s equally important to focus on the role Product Management plays with other groups in the company and top-line revenue overall. This was underscored recently when a friend told me about something that happened earlier this year at her company.

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Winning by Losing

Posted by on May 13, 2015 in Blogs and News, PMP |

Winning by Losing

“I never lose…I either win or I learn.” – Unknown

I’ve always been fascinated with how and why business deals are won and lost. As a long time product manager, I’ve always wanted to know why companies chose or didn’t choose my product or service. What I’ve learned is that knowing makes all the difference.

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Product Management – You’re Doing It Wrong

Posted by on Mar 11, 2015 in Blogs and News, PMP |

Italy Cruise Aground

This post was originally published on On Product Management.

Would anyone hire a sales rep, have him spend his time updating the website and then wonder why the sales aren’t coming in? Or how about hiring a accountant, asking her to project manage the development team, then question why the books aren’t up to date? Or how about having some of the software developers spend time crafting marketing emails and then ask why code is delivered late?

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