The Dangers of Thinking of Products as Features

Posted by on Feb 25, 2015 in Blogs and News, PMP | 0 comments

Warning Sign

This post was originally published on Product Talk.

It’s easy to spend the majority of your time talking about features. You track features in your backlog. You schedule features on your roadmap. Your customers request features. Your sales team complaints about missing features. Almost everyone thinks of products as features. But if you want to build better products, you need to stop thinking about products as a collection of features.

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Your Customers are not Lab Rats

Posted by on Jan 29, 2015 in Blogs and News, PMP | 0 comments

Your Customers are not Lab Rats

This post was originally published on On Product Management.

Everywhere you turn these days, someone is talking about running experiments and tests to understand your customers or target market.

They say things like:

  • use experiments to validate your ideas
  • A/B test responses to interface designs
  • build minimal solutions that can be built and released quickly to get ongoing feedback.
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Portfolio Management: Important, but Not Urgent…Yet

Posted by on Jan 8, 2015 in Blogs and News, PMP | 0 comments

Portfolio Management

Product Portfolio management is one of those important but not urgent activities that we never seem to have time to do. It is often thought of as an academic exercise; however, good product managers and product team leaders know it should be done, but struggle to organize the effort. If they take the initiative, the activity can unravel very quickly into an over heated debate about which products should be in what quadrant and why.

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