Nils Davis

Nils brings over 22 years of technology industry product management expertise to his consulting engagements at Egress Solutions. His previous success working with product planning and portfolio management products and other enterprise software enable clients to realize measurable benefits implementing product management best practice. Nils spent six years leading the Accept360 suite of product management and product portfolio management products. Before that he led the NetIQ AppManager product management team for seven years.

Nils also advises several product management tool startups. As a product management thought leader, he publishes extensively at and Egress’s own Product Management 2.0 site.



Lawrence Lindsey

LLindsayLawrence Lindsey is a passionate software leader with 20+ years of success in building and delivering value to companies and consumers alike with market leading enterprise and consumer applications at companies such as Oracle, Symantec and Revitas.

His combined enterprise and consumer software development leadership experience gives Lawrence a depth of knowledge in designing and building the right solution for users. At home, Lawrence enjoys spending time with the family mountain biking, road biking, running with his two dogs and even the occasional triathlon.

Safe Harbor Statement: The views expressed on this blog, Product Management 2.0, are my own and do not necessarily reflect the views of Oracle.



David Shoaf

david-shoafDavid brings over 25 years of experience to the role of Principal Consultant. He has held Solution/Product Sales, Product Marketing and Product Management positions within the High Tech industry. David has held management positions at Hewlett-Packard and Texas Instruments. He has also consulted with companies in the education industry such as Houghton-Mifflin as well as with university and K-12 school districts on technology deployment across the education value chain.

David applies proven Product Management tools and techniques to help clients achieve maximum value from their Product Management organizations. David achieves this by developing and deploying Product Management assets in the form of training, tools and product definition processes needed to raise the value and collective professional Product Management skills in client organizations.



Mike Smart

mike-smartMike Smart is an experienced high technology executive who has distinguished himself transforming software products into successful solutions by implementing new business models, updating partner strategies and programs, finding new market opportunities and adapting new product strategies.

He brings more than 25 years of industry experience in a variety of leadership roles to the business.

As the managing principal of Egress Solutions, Mike has provided product management and product marketing expertise advisory and consulting services to companies such as, Deluxe Corporation, MRI Software, NetApp, SumTotal Systems, Vista Equity Partners and VMware.

You can reach him at



Peter Ganza

peter_ganza_avatarPeter has over 20 years of experience in the technology industry. His knowledge is based in Product Marketing & Management as well as a variety of roles spanning strategic marketing, competitive intelligence, training, sales, services and support.

Prior to joining Egress Solutions as a Principal Consultant, he was Director of Product Marketing for Actuate’s Xenos Group and helped drive a new initiative around accessibility for the visually-impaired in relation to high-volume transactional output for financial services. His past roles have also included pre and post-services at Rymatech, as well as a variety of strategic positions and locations at Symantec.