Welcome to Product Management 2.0
A new product management user experience

Product range

Why another product management blog? In software, we all know what that version 2 should provide a fundamental improvement and better experience over the first version. The knowledge we gain from deeper understanding of our customers and market problems give us new awareness. New platforms and tools make it possible to design and plan to do so much more. Equally important, we have an opportunity to close the gaps and fix the problems we that are nagging us up our most recent release.

This is our hope for this new platform; to share with product executives and product managers the insights from the vantage point of new tools and lessons learned.

This begs the question—what is the angle of this blog?

This blog is about designing, building and launching from the point of view of all of the people that are essential to get the product done. We will not always agree on the topics, sometimes things will get a bit messy. But we are committed to deliver an honest and mostly civil dialog about it takes to actually get it done.

The contributors to this blog all have deep backgrounds in software business and the product life cycle. And they all come from different parts of the organization.

It is time to create a new user experience for the role of product management.
Many product leaders and product managers I talk with are frustrated. The role sits in the gaps; agile has turned the software lifecycle issues from a speed issue into a package and assembly issue. In some cases the scope of the role has been reduced. Executives believing it is the only alternative since is it difficult to cost justify its contribution. .

As a product executive I have to admit that some of this plight is our responsibility. We have been lived in this fuzzy area of our companies and often have been reluctant to measure and manage our own utilization and effectiveness. As a result in some companies we no longer sit at the table were product strategy decisions are made.

I refuse to accept the idea that product management executives are not capable of proving their team’s contribution to company results and that we have little to contribute to the product and overall company strategy.

Product Management 2.0 will tackle both of these ideas and more. It will enable product management leaders take a seat at the strategy table armed with shared knowledge and make measureable contributions.
We want to help you initiate change in your role instead of reacting to change. We believe product leaders and product managers should be held accountable.

Some of the key topics I plan to address in the coming months include:

  • Distributed Teams – The New Normal
  • Go-to-Market Responsibilities
  • Is Your CEO Metrics Crazy?
  • Reducing Cycle Time and Churn
  • Speed-to-Market and Technical Debt
  • Dealing with your CEO’s increased appetite

If you are a product leader, product management executive and a product manager dealing with any one of these issues—and I know you are—this blog is for you. Let’s use this as a forum to create a new product management user experience.