Welcome to Product Management 2.0
A new product management user experience

Product range

Why another product management blog? In software, we all know what that version 2 should provide a fundamental improvement and better experience than the first version. The knowledge we gain from deeper understanding of our customers and market problems give us new awareness. New platforms and tools make it possible to design and plan to do so much more. Equally important, we have an opportunity to close the gaps and fix the problems that have been nagging us since our most recent release.

This is our hope for Product Management 2.0. It is an opportunity share with product executives and product managers the insights from the vantage point of new tools and lessons learned.

This blog will explore what it means to design, build, and launch a product from the point of view of everyone that is essential to getting the job done. The contributors to this blog all have deep backgrounds in software business and the product life cycle. And they all come from different parts of the organization. We will not always agree on the topics, and sometimes things will get a bit messy. But we are committed to delivering an honest and mostly civil dialog about it takes to push product management to the next level.

It is time to create a new user experience for the role of product management. Many product leaders and product managers I talk with are frustrated. Methodologies like agile have changed many things, but not everything. The challenge for the product management role is still knowing the market and synthesizing what customers want and what they are willing to pay for. The “factory” is running faster, but packaging and assembling of products is now the bottleneck. In some cases, the scope of the role has been reduced. Many executives believe that emphasizing the tactical aspects of product management is the best way to cost-justify its contribution.

As a product executive, I have to admit that some of this plight is our responsibility. We have been living in this “fuzzy” area of our companies and often have been reluctant to measure and manage our own utilization and effectiveness. As a result, we are often no longer invited to sit at the table where product strategy decisions are made.

I refuse to accept the notions that product management executives are not capable of proving their team’s contribution to company results and that we have little to contribute to the product and overall company strategy. Product Management 2.0 will tackle both of these ideas and more. It will enable product management leaders to take a seat at the strategy table, armed with shared knowledge and empowered to make measureable contributions.

We want to help you initiate change in your role instead of reacting to change. We believe product leaders and product managers should be held accountable.

Some of the key topics I plan to address in the coming months include:

  • Distributed Teams – The New Normal
  • Go-to-Market Responsibilities
  • Is Your CEO Metrics Crazy?
  • Reducing Cycle Time and Churn
  • Speed-to-Market and Technical Debt
  • Dealing with your CEO’s increased appetite

If you are a product leader, product management executive, and a product manager dealing with any one of these issues—and I know you are—this blog is for you. Let’s use this as a forum to create a new product management user experience. Welcome to Product Management 2.0.